I spotted this bike walking to a craft ale bar after work one day. The bright red saddle cover is promoting the VHS (Volkshochschule, or local adult education service). Cycling is extremely popular in Cologne, as in most German cities, and is often supported by public transport companies as well as employers (for instance, I have access to a university bike for work). So a branded saddle cover is something that people are highly likely to use, though I wonder how much thought was given to the part of the anatomy that gets closest to the VHS message.
Here’s a bit of ‘knocking copy’ in a campaign recruiting apprentices. The poster, on a wall in the Bohemian suburb of Ehrenfeld, pokes fun at the way university graduates have to wait until their late 20s before they are earning, and hints that being a craftworker is a better option. Average study time in German higher education is long, with pupils on the academic track leaving school at 19, then spending at least four years studying for a Bachelor’s degree and at least two more working for a Master’s.
I like this postcard, which I picked up when I went to see Eddie the Eagle. It was in a multiplex, with foreign language films dubbed into German (including Eddie), showing mss market movies. The card is published by the Federal Ministry of Education and Science, and while it provides plenty of space to write on, contact details are listed on the back.
Next up, a punning key-ring. The reverse side says simply VHS, followed by the web-site.
And last, a mini pack of gummi bears, a give-away for one of the many private university chains in Germany. Fresenius is one of the older private chains, and it now has outlets in eight German cities, including Cologne, and an outpost in New York City. I thought this pack of sweets (since eaten by my grand-daughter) was quite clever, as it manages to combine a light touch seriousness with a bit of fun.