Skills and the regeneration of coastal communities

Coastal communities rarely make the headlines, but they are among the UK’s poorest areas. For every small former fishing port with a Michelin-starred restaurant there are dozens whose populations face unemployment, precariety and low pay. Educational standards are well below average, as are such critical infrastructural resources as transport and broadband.


Whitby. Photo by R Jordan, licensed under Wikimedia Commons

These criticisms are hardly new, yet current government regeneration initiatives are failing. In the words of a new report from the British Hospitality Association, ‘policy across Government is uncoordinated and often at odds’. Instead, the BHA sets out a seven-point plan for central government – including the devolved administrations – to attract and promote opportunities for investment in coastal economies’.

Skills, I am pleased to see, are one of the key areas for investment. A large proportion of projects supported by the Lottery through the Coastal Communities Fund involved upskilling, and it would be rather nice to see a serious evaluation of these before going much further down this track. We might also ask why BHA members are not already doing far more to raise the skills and qualifications of their workforce. Still, it’s good to see the BHA recognise the need for improving skills.

New Picture

Point 6 of the BHA’s seven-point plan

Moreover, the BHA proposals for skills are placed within the context of growing demand for labour. I’ve blogged about skills and coastal communities before (see more here), expressing the view that far too much is said about skills supply and far too little about skills demand and utilisation. The question here is whether the BHA proposals, which rely heavily on tax breaks and infrastructure investment, are enough.

The basic economic problem of coastal communities derive from over-reliance on inherently low-skilled, low-paid industry sectors such as those related to tourism, which often also require part-time and seasonal workers. Seasonality of work also makes it difficult for workers to progress in their careers and reduces the incentive to train, as each job may be with a different employer. Part-time work promotes a tendency for people to hold multiple jobs, and again reduces the incentive to train for any of then.
Many of the most highly educated young people leave in order to attend university. Whatever their intentions at the time, they rarely return after graduating. Essentially, this means that new skills either have to be recruited from outside, or developed in the existing – ie adult – workforce. And adult education provision, for reasons of small scale and under-resourcing, is rarely a strong feature in these areas.
Tackling these structural problems is likely to require more than tax breaks and better infrastructure. It also means breaking the over-reliance of coastal communities on tourism and hospitality.This isn’t how the BHA sees it of course (their report offers the model of Folkestone, whose cultural quarter and triennial arts festival are designed to boost tourism).
Diversifying the economy is challenging, and not always comfortable for existing tourist businesses, as can be seen from the early controversies over the new offshore operations hub at Whitby, which has already started to recruit apprentices as well as bringing highly skilled workers into the town. One side effect has been to strengthen the local training system, with a small but successful fisheries school developing into other maritime areas. This seems to me a much better path to go down than further increasing these communities’ dependence on the low skill, low wage tourism sector.

How does the BBC select its expert academic commentators?

The Commons Select Committee on Business, Innovation & Skills is currently looking at the emerging shape of work in modern Britain. As someone interested in skills and learning, I am keeping an eye on their inquiry, and am looking forward to its report. Their work was featured this morning on the BBC’s flagship radio news programme Today, which interviewed the Committee chair and an expert commentator by the name of Jeremy Baker.


The interview with Baker created something of a Twitter storm. Introduced as ‘a retail analyst and affiliate professor at ESCP Europe Business School’, Baker proceeded to harp on about the notion of employment rights for entry-level workers, including trainees, which he repeatedly derided as ‘French’ and ‘middle class’.

Needless to say, Baker’s ideas were promptly rejected by Iain Wright, MP, who chairs the Select Committee. But given the rather peculiar nature of his comments, it seems reasonable to put the question: who is Jeffrey Baker, and what is his expertise? I did a bit of internet searching, and the results were mildly revealing.

First, the ESCP itself. ECSP is a private higher education institution, active in and recognised by a number of European states, with its origins in Paris. It enjoys a good reputation, and achieves well in international rankings of business schools.

The ESCP website lists Baker as an ‘affiliate professor’. What this means depends on the institution and individual; often, it is an appointment that is approved at departmental level, for someone whom the department wishes to contribute teaching or research.

The ESCP website tells us very little about Baker’s expertise. The one publication it mentions is his book Tolstoy’s Bicycle, described as ‘a creative look at career paths’, but which seems to be a popular compendium of high achievers and their ages, published in 1982. His current research is not listed, nor are his publications. A search on Google Scholar didn’t shed any further light on his expertise.

I have no idea whether the Today programme tried elsewhere and was turned down, or whether Baker or the ESCP put his name forward. But if you want an up-to-date expert on developments in the contemporary labour market, Baker doesn’t seem an obvious first choice.

Perhaps someone chuntering on about the French makes for good radio. But for those of us attempting to promote ideas of research informed policy, this morning’s interview was a step back.