I’m a fanatical coffee drinker, so it was inevitable that I’d get excited about adult education classes in Costa. The courses are the brainchild of PopUp College, founded in Cambridge in 2015 by Jason Elsom as a response to the collapse in publicly funded adult learning, and which now claims to be providing 240 courses in 55 locations across the country.
So far as I can tell, most of the courses are provided through public bodies, mainly colleges. PopUp’s website lists seven partner colleges or college groups. Local Costa stores provide the space; presumably the coffee chain, which is owned by Whitbread, benefits from favourable publicity.
Courses aren’t cheap: ten sessions of holiday Spanish at the Greenwich branch of Costa will set you back £120, while you’ll pay £75 for Art History & Appreciation at the Altrincham branch. Compare this with the £80 for a local authority ten week Spanish course in Scarborough, or £94 for Art Appreciation with the WEA in Reading, and you’ll see that the prices are broadly comparable. Unlike the WEA or local government provision, there is no pressure for accreditation or assessment.
The topics and prices suggest that the initiative is aimed at the traditional adult education market, albeit one that has embraced the ‘cappuccino culture’ that now permeates large parts of the urban middle class socio-cultural milieu. It is obvious that the PopUp concept will appeal less to those who find ‘cappuccino culture’ a bit posh and poncy, or who simply can’t afford the fees.
It is also geographically limited. Perhaps predictably, the vast majority of PopUp courses are in London, with smaller clusters elsewhere. At present there are none at all in Yorkshire, Scotland and Wales.
Will the PopUp concept endure, or is it a brief fad? I rather hope it lasts: it seems to me an imaginative attempt to keep part of the adult education system alive and well, and I will watch its development with interest. I’d love to know what others make of this